We mapped every customer
of every B2B SaaS in the
goddamn market!

We segment your TAM based on live SaaS usage — competitors, partial alternatives, tools your buyers use before you, and tools they buy alongside.

How it works

ICP in Plain English. A segmented TAM csv out.

Tell us your ICP in plain English over Slack or email. We find your TAM and segment it with the products relevant to you — direct, complementary, partial, and more. Results drop straight into your Slack or email.

Live preview · Stripe
01
ICP in a Sentence
Tell us your ICP in plain English — no fields, no filters, no schema.
Jordan ChenJC
Jordan Chen
VP RevOps · Stripe
ICP brief

|

02
Classify the universe
Find every account that matches your ICP.
stripe_accounts.csv248 rows · classified
AccountFTEPayments-EngBuyer TitleHQ
Canva5,00080+VP Finance OpsSydney
Figma1,50040+Head of PaymentsSan Francisco
Deel3,500120+CFONew York
+ 245 more rows
03
Map the segments
We split tools in your ecosystem into 4 product-overlap segments — Direct, Partial, Adjacent, Parallel — so each play has its own target list.
stripe_segmented.csv4 segments · 13 tools
Stripe TAM
Segmented by Huntd
01Direct competitors4

Currently using a direct competitor. Switch play or avoid.

  • Adyen
  • Braintree
  • Checkout.com
  • Worldpay
02Partial products3

Tools doing part of what you do. They already have the problem.

  • Recurly
  • Chargebee
  • Paddle
03Adjacent products3

What buyers use before & after you in the journey.

  • Plaid
  • NetSuite
  • Zuora
04Parallel products3

Same persona, different category — adopted around the same time.

  • Ramp
  • Mercury
  • Brex
04
Per-account product matrix
For each account, find exactly which tools they use across your ecosystem.
stripe_matrix.csv248 rows · 4 segments
AccountDirect competitorsPartial productsAdjacent productsParallel products
CanvaAdyenChargebeeNetSuiteBrex
FigmaRecurlyZuoraRamp
DeelBraintreePlaidMercury
+ 245 more rows
05
Delivered to Slack
Drops the CSVs straight into your team channel — ready to copy into Clay, your CRM, or wherever you work.
huntd-stripe
6
MessagesAdd canvasFiles+
Jordan Chen11:17 AM

@Huntd pull a stripe-ready list — directors+ at top accounts in our segmented TAM.

HuntdAPP11:18 AM
📊 FinTech leaders on competing payment processors
View Interactive Chart
Export complete!
Fields: firstName, lastName, company, title, isAdyen, isChargebee, isNetSuite, isBrex
firstNamelastNamecompanytitleisAdyenisChargebeeisNetSuiteisBrex
MarcusChenCanvaVP Finance Opstruetruetruefalse
EvaLindbergFigmaHead of Paymentsfalsetruetruetrue
SamParkDeelCFOtruefalsefalsetrue
PriyaShahNotionVP Finance Opsfalsetruetruefalse
Use cases

What you'll do with Huntd.

Run focused plays across every TAM segment — driven by who's using what, right now.

  1. 01

    Personalize from their stack

    We know what combination of tools every account runs in your ecosystem — use it to write outreach that actually lands.

  2. 02

    Prioritize, focus, and hunt

    We predict renewal dates — so you can hunt them down at the right time, when budget reopens.

  3. 03

    Hunt your competitors’ customers

    See exactly who runs each direct competitor today. Run focused switch plays — and help BDRs skip accounts that are already locked in.

  4. 04

    Target Ads to the Right Buyers

    We track user-level visibility, so you can point your ads at the right audience with confidence.

01Tool stack
Acme CorpSNGFPERSONALIZED
Personalize from their stack
02Renewal windows
JFMAMJJASONDNOWRENEWAL · BUDGET OPEN
Hunt at the right time
03Direct competitors
COMPETITORYOU
Run switch plays
04User-level visibility
Target Ads to the Right Buyers
Analytics Dashboard

Direct Competitors Coverage, visualized.

The Analytics dashboard visualizes your competitors' customers, with breakdowns by role, company size, geo, tenure, and LinkedIn activity.

Geographic spread

Location Distribution

Total1,328
LowerHigher
Activity score

LinkedIn signal rank

24
38
52
41
63
71
88
Company size

Where you'll win

Distribution of buyer accounts by headcount band

12479271281–50STARTUPS50–200EARLY GROWTH200–1kSWEET SPOT1k–5kUPPER MID5k+ENTERPRISE
POST/external/company-lookup
JSON
domain: "deckow-gutmann.com"
sources: ["retool", "gong"]
1{
2"data": {
3"Retool": [
4{
5"firstName": "Marcus",
6"lastName": "Chen",
7"email": "[email protected]",
8"company": "Deckow - Gutmann",
9"companyDomain": "deckow-gutmann.com",
10"jobTitle": "Software Engineer",
11"linkedinUrl": "https://linkedin.com/in/marcus-chen"
12}
13],
14"Gong": []
15}
16}
200 OK
Developer API

Also built for GTM Engineers

A lightweight API to pull data into your existing workflows — no new dashboard.

Use Huntd from Clay, scripts, or any internal apps.
Fast, easy to integrate, and pay as you go.
Search customers with just domains via /external/company-lookup.